THE BARRENA APPROACH
If candidates can’t see your value, they won’t apply
We develop employer branding and recruitment marketing that bring forward the culture and opportunities that make your company a strong place to build a career. From talent branding strategy and employer value proposition development to recruitment campaigns, job ads, and culture programs, we help you show candidates exactly what sets you apart.
WHY IT MATTERS
How qualified talent branding can impact your bottom line
Lower Cost-Per-Hire
Achieved by organizations recognized for a positive workplace reputation
Lower Employee Turnover
Reported by businesses with a compelling and consistent employer brand presence
Increase in Job Applications
Seen by companies that actively invest in a strong employer brand
Talent Branding & Attraction
Services
Build a custom plan from our menu of talent branding services
Employer Value Proposition Build-Out
Create a compelling employer value proposition (EVP) that clearly articulates why top talent should choose your company.
Fractional Head of Talent Services
Access executive-level talent attraction leadership without the full-time cost through flexible fractional talent services adapted to your business needs.
Omni-Channel Recruitment Marketing Campaigns
Execute integrated recruitment marketing campaigns across multiple channels that reach qualified candidates and guide them through the application process.
Job Advertisements
Create compelling recruitment advertising that attracts qualified candidates through strategic messaging and targeted placement across job boards and platforms.
Internship Programs
Design and launch internship programs that attract emerging talent, build your employer brand, and create a pipeline for future hires.
Recruitment Fairs & Events
Establish a memorable presence at recruitment events with booth design, promotional materials, and an engagement strategy that attracts candidates.
Employer Reputation Management
Monitor and manage company reputation to attract top talent and respond strategically to employee feedback.
Workplace & Culture Awards
Identify and pursue workplace culture awards that increase employer brand credibility, showcase positive workplace culture, and create opportunities for positive recognition.
Talent Branding Strategy
Develop a comprehensive strategy that attracts top industry professionals and positions your company as an employer branding destination.
Testimonials
Find out what our clients have to say
They then tailored strategies and initiatives that truly resonated with our audience. Working with Barrena has been a transformative experience for our company. Their skillful approach to employee engagement and branding helped us redefine our identity and foster a more vibrant workplace culture. I’ve seen a noticeable boost in morale and productivity since implementing the recommendations we discussed. 5+/5 stars!"
We went from having a few lackluster candidates to attracting numerous high-caliber applicants, including several standout superstars. Through the job application listing they helped us with, we even secured a key industry expert as an advisor. Barrena's contributions have been invaluable to our growth and success."
Encouraging in the level of competence and professionalism they employed and refreshing in that they were so supportive of our startup and treated me with such respect. I hope to continue with their services in the near future."
FAQs
Questions?
We’ve got you.
Employer branding is how your organization gets perceived as a place to work, both internally and externally. It affects who applies, who accepts offers, and who stays with the company. A strong employer brand helps attract better talent, reduce hiring costs, and improve employee retention. In competitive markets, it directly impacts your ability to build the team you need.
Talent branding should start early, even from day one. As companies grow, it evolves in phases, from basic job listings and careers pages to more advanced storytelling, EVP development, and recruitment marketing campaigns.
A strong talent brand attracts candidates who align with your culture and values, improves candidate quality, and reinforces engagement and retention by setting clear, authentic expectations.
It depends entirely on the business and where your target candidates spend their time. The right channels vary by role, industry, seniority, and geography.
Yes. Effective talent branding and attraction focuses on attracting the right candidates, not just more candidates, leading to better alignment, stronger hires, and lower turnover.
