THE BARRENA APPROACH
Without strong online branding, your business is paying to stay invisible
Don’t let your investment go to waste. Your branding should be as powerful and compelling as the work behind it. We’ll help you clarify your messaging, build a brand identity that stands out, and tie it all together with a website designed to pull in your target audience.
WHY IT MATTERS
How smart branding and digital design can impact your bottom line
Increase in Conversions
A well-optimized website can increase conversions by 200–500%
More Qualified Leads
Websites with clear positioning and strong messaging generate 2–3× more qualified leads
Increase in Revenue
Brands that show up consistently across all platforms can increase revenue by up to 23%
Branding & Website Design
Services
Build a custom plan from our menu of services
Brand Audits
Get a clear understanding of your brand’s current position, identify where to improve, and strengthen your overall branding strategy.
Brand Identity
Build a brand story that clearly defines who you are and connects with your target audience.
Brand Design & Logos
Develop a visual identity with brand design services that reflect your messaging and increase brand visibility across channels.
Brand Positioning & Messaging
Define how your brand shows up in the market and what sets it apart. We develop messaging that feels true to who you are and gives your audience a clear reason to choose you.
Website Strategy
Develop a website strategy that maps content, structure, and user flow around your business goals.
Website Design
From layout to visual direction, take advantage of website design services that fully represent your brand and support high-quality online engagement.
Website Development
Develop a robust, scalable website with clean architecture and a CMS that supports performance, accessibility, and long-term growth.
Graphic Design
Create graphic assets for digital products, marketing campaigns, and branded content that follow your unique brand style and tone.
Animation Design
Produce animated content through digital design services that support your product experience and communicate your brand story across web, product, and video.
Work Examples
Check out some of our portfolio
Testimonials
Find out what our clients have to say
Our organization serves as the platform for multiple medical practices, each with its own complexity and nuances, and the Barrena team embraced that challenge seamlessly. They took the time to understand each entity while creating a cohesive, elevated message and visual identity that has meaningfully improved our market recognition. Their depth of talent and access to specialized expertise truly sets them apart. Time and time again, they have stepped up to meet urgent requests, collaborated closely with individual leaders to ensure local satisfaction, and simultaneously kept our broader platform goals and mission front and center. The owners’ commitment to customer satisfaction and follow-through is evident in every engagement. If you want your organization to stand out through thoughtful, strategic, and reliable marketing, I highly recommend Barrena."
They took the time to really understand our brand and vision before diving in—no cookie‑cutter templates or AI slop, just senior-level expertise all handled in‑house They helped us redesign our website, bringing a clean, user-friendly experience for our unique brand identity. More than just website execution, their blog strategy and whitepaper support were truly strategic. Every piece of content felt tailored, elevating our thought leadership presence and improving engagement. If you're looking for a creative, strategic, and collaborative marketing partner that delivers on both branding and content, Barrena comes highly recommended."
From PR and marketing to branding, web design and much much more, our launch has been a total success. As a result, we have entered into a long-term relationship with Barrena and we look forward to a long and prosperous future together.”
FAQs
Questions?
We’ve got you.
Both. We help companies build new brands and grow established ones through targeted branding and marketing strategies. Many established brand clients focus on refining their brand positioning, messaging, and visual identity to better reflect their business and attract their ideal customers. For existing brands, we can help clarify and strengthen what already exists, so your brand identity has more of an impact on your bottom line.
Here are some common signs: prospects are confused about what you do, your messaging feels generic or unclear, your visuals are inconsistent, you struggle to stand out from competitors, or your branding no longer reflects your current offerings or audience. Growth, leadership changes, launching new services, or entering new markets are also strong indicators it's time for a brand audit or brand identity refresh.
For most B2B businesses, we design and build websites in Webflow; for e-commerce businesses, we use Shopify. Webflow is ideal for B2B and professional service brands, because it has greater design flexibility, cleaner code, better overall performance, and easier long-term management compared to WordPress. Shopify is the most popular e-commerce platform, because it's secure, handles growth well, and simplifies inventory, payments, and integrations. That said, a different platform may be the right choice depending on your specific growth needs and goals. We’ll help you determine which platform is right for your business.
Branding projects typically take one to three months, depending on scope and research needs. Website design and development usually take two to four months, influenced by size, custom functionality, content creation, and integrations.
Not always. A strong brand identity and positioning should come first. If your brand foundation is solid, we can move directly into custom website design or website redesign. If not, we recommend addressing branding first, so your website offers a clear, consistent brand story.
