THE BARRENA APPROACH
If your marketing doesn’t know where it’s going, your audience won’t follow
Stop wasting time on marketing campaigns that lack clear direction and quantifiable results. We’ll help you plan, create, and manage a custom marketing strategy that stays consistent across every channel. From messaging and content marketing to launch and lead gen, let us help you run campaigns that make a visible impact.
WHY IT MATTERS
How expert marketing strategy & execution can impact your bottom line
Increase in ROI
For businesses that integrate their marketing strategy and execution
Higher Profitability
For brands that improve their marketing execution with stronger systems and processes
Increase in Online Traffic
For brands with a consistent content strategy and implementation
Marketing Strategy & Execution
Services
Build a custom plan from our menu of strategic marketing services
Marketing Strategy
Develop a comprehensive marketing strategy that defines your target audience, positions your brand competitively, and establishes a roadmap for measurable business growth.
Fractional CMO Services
Access executive-level marketing leadership without the full-time cost through flexible fractional CMO services adapted to your business needs.
Omni-Channel Marketing Campaigns
Execute integrated marketing campaigns across multiple channels that reach your audience wherever they are and guide them through the buyer journey.
Lead Generation & Demand Generation
Attract qualified prospects and nurture them into sales-ready leads through targeted demand generation strategies and lead generation campaigns.
Paid Social Media Advertising
Run targeted paid social media advertising on platforms like LinkedIn, Instagram, and Facebook that reach your ideal customers and target conversions.
Paid Search Marketing
Launch paid marketing campaigns on Google and other search engines that capture high-intent traffic and nurture searchers into buyers.
Content Marketing
Create and release marketing content that educates your audience, boosts brand authority, and supports every stage of the customer journey.
Search Engine Optimization (SEO)
Improve your search engine rankings and organic visibility through technical optimization, content strategy, and authoritative link building.
Generative Engine Optimization (GEO)
Optimize your content for AI-powered search engines and chatbots through AI SEO so your brand appears in AI-generated responses.
Social Media Strategy
Build a social media presence that connects with your target audience and increases brand visibility across platform channels.
Conversion Rate Optimization
Analyze user behavior and optimize your website, landing pages, and campaigns to increase conversions and improve marketing ROI.
Brand Awareness
Expand your brand reach and recognition through strategic campaigns that introduce your business to new audiences and markets.
HubSpot Implementation & Management
Set up and optimize your HubSpot platform to improve marketing automation efficiency.
Eloqua Consulting
Maximize campaign performance with expert Eloqua marketing and platform optimization.
Email Marketing
Design and run email marketing campaigns that foster subscriber relationships through targeted content.
Work Examples
Check out some of our portfolio
Testimonials
Find out what our clients have to say
Barrena has been such an invaluable partner in our marketing journey. Their expertise, professionalism, and hands-on approach have been critical in achieving our marketing goals. I highly recommend Barrena Branding to any organization seeking a top-tier marketing agency that is as dedicated to driving your success as any marketing partner I’ve experienced during my 3-decade career overseeing growth.
Their communication is clear and consistent, they are patient and highly responsive, and their work is both professional and well executed. Whether it’s collateral development, website design, CRM support, logo creation, a full branding refresh, or simply driving increased engagement, Barrena delivers. Choosing to work with them was the right decision, and I look forward to continuing our partnership well into the future."
Their plans are incredibly thorough and really maximize every dollar spent to quickly show results. And sure, they'll handle it all for you, but along the way they'll also really show you how to set up and manage a marketing strategy for your own business. If you are looking to hire an exceptional agency and raise the bar for operational excellence in your organization, then you want to hire Barrena.”
FAQs
Questions?
We’ve got you.
Every business is different. As a strategic marketing agency, we build customized marketing strategies based on your industry, size, goals, audience, and growth stage. Strategy is never templated and will always be connected to measurable outcomes like lead generation, demand generation, and marketing ROI.
Yes. We often partner closely with internal marketing teams to offer strategic direction, executional support, or specialized expertise. We can operate as an extension of your team or step in as your full marketing department if needed.
We figure out where your audience spends their time and which channels will get you the best results. That usually means putting your budget into one or two proven channels, like paid search or content marketing, instead of spreading it too thin. We prioritize what's going to give you the best return and actually work for your business.
Marketing results take time. While some early indicators may appear quickly, sustainable results from strategic marketing, search engine optimization services, or brand marketing typically build over months. We set realistic expectations and focus on long-term impact.
One-size-fits-all strategies rarely work. As a branding and marketing agency, every plan we create is customized to each business, industry, and audience. Generic strategies may seem easier, but they don’t achieve effective outcomes.
