Talent Branding & Attraction
Talent Branding & Attraction is how you market your company to desired job seekers. You do this by showcasing your organization’s unique cultural differentiators and amplifying them to position your company as a desirable place to work. These marketing strategies are used to attract, engage, and recruit the best talent to your company.
Talent Branding & Attraction Services
A strong, consistent employer brand means you’ll spend less money attracting new candidates, your current employees will be more loyal, and you’ll increase visibility of your brand– a critical part of your business’s profitability.
OMNI-CHANNEL RECRUITMENT MARKETING CAMPAIGNS
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Omni-channel recruitment marketing campaigns involve strategic, synchronized efforts to promote your employer brand across various platforms and channels simultaneously. This includes online and offline channels such as job boards, employer profiles, social media, blogs, email, and other relevant outlets.
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A crucial part of hiring top talent for your organization is generating brand awareness with your prospective candidates. Omni-channel campaigns ensure a consistent and compelling employer brand message reaches a wide, diverse audience. By utilizing multiple channels, you maximize visibility, engagement, and interaction with potential candidates, increasing the chances of attracting top talent to work for your organization.
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Expect us to deep-dive into your target audience to understand their needs, preferences, and where they spend time online and in the community. We build out a comprehensive omni-channel recruitment marketing strategy, run talent brand awareness campaigns, use storytelling to resonate with your audience, advertise on and offline, seek media coverage for your business, engage in sponsorships and interactive experiences, forge partnerships, and maximize your talent brand presence. By utilizing various channels strategically, you can anticipate consistent and measurable results, including significantly increased application rates, improved candidate quality, and a strengthened employer reputation.
CAREERS SITE & SOCIAL CHANNELS MANAGEMENT
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Careers site and social channels management involves the creation, optimization, and ongoing management of your organization's careers site and social media channels. It includes showcasing job opportunities, company culture, and engaging content to attract and retain potential candidates.
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An effectively curated careers site and active presence on social channels serve as the virtual gateway to your organization, offering a clear insight into your company's culture and available career paths. In today's competitive job market, job seekers have the luxury of exploring various options to find organizations that resonate with their values and aspirations. Thus, cultivating a robust employer brand that potential candidates can access at any time, primarily online, allows them to gauge their compatibility with your company. It works both ways; it’s essentially the matchmaking stage for you and potential candidates.
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Expect us to develop and design a careers site and social channels that optimize your online presence and effectively communicate your employer brand. You should expect to see an increase in the amount of high-quality applicants who apply for a position at your organization. You will also improve your search engine optimization (SEO) efforts, boost your employer brand, and convert more candidates into employees – ultimately reducing your cost-per-hire and time-per-hire, saving you both time and money.
EMPLOYER VALUE PROPOSITION
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An Employer Value Proposition (EVP) is a unique set of offerings, benefits, and values that differentiate your organization as an employer of choice. It communicates what makes your workplace distinctive and attractive to potential employees. Consider, what makes your company appealing to job applicants? Why are job applicants drawn to your company rather than your competitors?
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An EVP buildout is crucial for attracting and retaining top talent. It articulates the benefits and opportunities employees can expect, creating a compelling narrative that resonates with your target audience and sets your organization apart from competitors. In fact, according to Gartner, 65% of candidates have discontinued a hiring process due to an unattractive EVP. Gartner research also finds that a well-designed EVP reduces the compensation premium needed to hire by 50%, reaches 50% deeper into labor markets to attract passive candidates, decreases annual employee turnover by 69%, and increases new hire commitment by 29%.
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Anticipate a thorough exploration as we embark on an employer brand audit. This involves dissecting your brand perception both internally and externally through comprehensive surveys and insightful focus groups. We'll then unearth the strengths and weaknesses that shape your identity as an employer, craft detailed candidate personas, establish measurable metrics and goals, and construct a compelling Employee Value Proposition (EVP). This strategic process doesn't stop there – we ensure the activation of your EVP resonates both within your organization and extends its impact externally.
ONLINE REPUTATION MANAGEMENT
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Online reputation management (ORM) for employer branding is the strategic management of a business's online presence to influence how it is perceived by candidates and employees. It involves actively monitoring, influencing, and maintaining a positive perception of your company on various online platforms while neutralizing negative sentiments. The goal is to establish and maintain a strong and positive online reputation for your employer brand, which contributes to attracting and retaining top talent.
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In today's digital landscape, where job seekers rely heavily on social media and online reviews, a company's online portrayal of its culture and values significantly influences talent attraction and, consequently, its overall success. Given the rapid spread of information on social media, effective reputation management becomes crucial in shaping a positive narrative and highlighting the company's strengths while addressing any negative feedback. A robust employer brand reputation is not just about brand protection; it serves as a strategic asset driving success in talent attraction and retention.
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We provide comprehensive online reputation management for employer branding, encompassing proactive monitoring of online mentions and social media activity. We specialize in strategic content creation that highlights the client's positive culture and values, encouraging positive reviews and effectively addressing any negative feedback. We develop initiatives to encourage employees to become advocates, sharing positive experiences on social media and other relevant platforms. Our team implements SEO strategies for optimal online visibility and conducts competitor analyses to maintain a competitive edge. Our services also include analytics and reporting, offering actionable insights, and providing training sessions for internal teams on best practices. With a focus on attracting and retaining top talent, our reputation management service aims to establish, enhance, and safeguard our clients' positive employer brand.
COMPELLING JOB ADVERTISEMENTS
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Compelling job advertisements go beyond listing requirements and duties. They utilize persuasive language, highlight unique aspects of the role and company culture, and appeal to the emotions and aspirations of potential candidates. A compelling job advertisement should increase awareness, enhance your company's image, and strategically reach the right audience. At its core, a compelling job advertisement serves two basic purposes: to attract the right candidate to your company and to make your company attractive to the right candidate.
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Many organizations mistake job descriptions and job advertisements as the same thing, when in fact they are quite different. Whereas job descriptions outline the primary duties of a role, compelling job advertisements attract attention, spark interest, and encourage qualified candidates to apply. They set the tone for a positive candidate experience and help your organization stand out in a competitive job market.
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Give us your job description, and sit back while we do the rest. Expect job advertisements crafted with a focus on storytelling, showcasing your company's values and the exciting aspects of the role. This approach will result in increased application rates, more qualified candidates, and a positive initial impression from potential hires.
WORKPLACE & CULTURE AWARDS
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Workplace and culture awards are accolades or recognitions given to organizations for their outstanding work environment, employee engagement, and overall positive workplace culture. Some well-known workplace and culture awards include Fortune/Great Place to Work’s Best Workplaces, Inc.’s Best Workplaces, Newsweek’s Most Loved Workplaces, PEOPLE Companies that Care, and Top Workplaces USA.
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Securing workplace & culture awards is paramount for various reasons. In a competitive talent landscape, workplace culture awards serve as a compelling recruitment tool, signaling to potential employees that your organization prioritizes professional challenges, personal growth, and well-being. These accolades also act as external endorsements and build trust among job seekers, who are more likely to apply to an organization with a proven track record of fostering an enjoyable work environment. Furthermore, earning such awards unlocks valuable media exposure in top media outlets, providing visibility and credibility on both regional and national scales. Beyond mere recognition, these awards actively contribute to improved company performance, as demonstrated by reduced hiring costs, decreased time to hire, and minimized new hire turnover. Additionally, customers and clients are drawn to businesses known for exceptional workplace cultures, as it often translates into superior products and services.
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Entrust us with the entire process – from thorough research and meticulous compilation of information to the creation of compelling content that will uniquely showcase your organization, ensuring it stands out amidst the competition. Expect increased visibility, credibility, and a competitive edge in the market. Winning prestigious awards becomes a prominent feature in your employer branding initiatives, positioning you as a sought-after employer and drawing candidates who appreciate a positive workplace culture.
INTERNSHIP PROGRAMS
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Internship programs involve offering temporary positions to students or recent graduates to provide them with practical work experience related to their field of study. It gives entry-level talent a chance to explore potential career opportunities at your organization. Today, 40% of full-time employees come from a company's internship program, according to Randstad. Therefore, companies with internship programs can develop their pipeline for future full-time employees in an increasingly competitive labor market.
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Establishing an internship program is crucial for companies, serving as a valuable talent pipeline and a strategic investment in the future. Internship programs allow organizations to identify and nurture potential future employees, providing a platform to assess skills, work ethic, and cultural fit firsthand. Moreover, the long-term impact is notable, as interns who have previously worked within an organization exhibit a higher likelihood of prolonged commitment. A 2015 survey revealed that those hired through internship programs demonstrated a five-year retention rate surpassing those who joined without such prior experiences. In essence, internship programs not only address immediate workforce needs but also establish a pathway for long-term talent cultivation and retention. This strong talent pipeline leads to improved candidate conversion rates and a shorter time to hire.
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We specialize in crafting internship programs tailored to your organization's unique needs, seamlessly building them from the ground up. From conceptualization to execution, we take care of every aspect, including program design, goal-setting, candidate sourcing, onboarding processes, and program management. We also provide ongoing support throughout the internship, monitoring program effectiveness, and making adjustments as needed. Let us navigate the complexities of internship program development, enabling you to focus on fostering a dynamic and enriching professional experience for both your interns and your team. Your interns are guaranteed an exceptional experience, creating a ripple effect of positive word-of-mouth marketing that will ensure your program is successful for years to come.
RECRUITMENT EVENTS & FAIRS
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Recruitment events are organized gatherings or activities aimed at connecting employers with potential candidates. These can include job fairs, networking events, and industry-specific conferences.
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Recruitment events are crucial for organizations to attract talent for several reasons. Firstly, these events provide a direct and personal connection between recruiters and potential candidates, fostering a more immediate and authentic understanding of each other. These interactions allow your organization to showcase the company culture and create a compelling narrative that goes beyond what can be communicated through traditional job listings. Additionally, recruitment events offer a platform to identify top talent efficiently, enabling you to assess skills, cultural fit, and interpersonal qualities in real time.
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Delegate the entire process of recruitment event management to our expert team. We handle everything from thoroughly researching potential events and pre-qualifying them for success to organizing and preparing for the event. This includes ordering all necessary design and promotional materials, attending the event, and managing post-event activities. Count on us for increased visibility, a wider candidate pool, and a personalized recruitment experience. Our comprehensive approach ensures stronger candidate relationships, a positive employer brand perception, and an increased likelihood of attracting candidates who resonate with your organization's values.
RECRUITMENT SUPPORT
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Recruitment support encompasses various services and assistance provided to streamline and enhance your recruitment processes. This may include assistance with candidate sourcing, screening, and overall recruitment strategy.
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Do you have difficulty finding the right talent to work for your organization? There can be high costs and the results are often varied — from an influx of unqualified applicants to none at all. Recruitment support is essential to ensure your hiring processes are efficient, effective, and aligned with industry best practices. It can also help alleviate the workload on your internal team, allowing them to focus on strategic aspects of talent acquisition.
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We specialize in crafting a recruitment strategy specifically tailored to the needs of your organization. Our services include strategic job advertisements, optimization of applicant tracking systems, meticulous candidate screening, facilitating seamless interview processes, organizing impactful hiring events, and ensuring a smooth onboarding experience for new hires. Expect improved efficiency in your recruitment processes, access to a broader talent pool, and assistance in overcoming specific challenges in your hiring efforts.
Pricing
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A La Carte
Tailor your branding journey with precision. Choose specific services or projects to meet your immediate needs, one step at a time.
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Monthly
Elevate your brand with sustained efforts for lasting growth and a strong market presence through ongoing branding projects and support.